The Power
of Interactive
Landing Pages
Marketers have long relied on landing pages to drive demand for products, services, or to promote special offers.
Think back on the last campaign
you ran - it likely included a landing page somewhere in the mix to generate leads in exchange for a content offer, register webinar attendees, or capture subscribers to your blog or newsletter. However, even with all of the optimization tools at our disposal, many marketers are missing out on a powerful tool to help improve conversion rates of their landing pages: interactive content.
PRESENTS
Why Interactive?
Stories engage audiences because they have a clear beginning, middle, and end. Traditional websites aren’t really equipped to tell stories because they’re lacking in structure that lends itself to storytelling. Interactive content, on the other hand, is a powerful storytelling vehicle as it promotes engagement and exploration. By using a variety of digital content formats, tools and technologies, your brand can tell its unique, remarkable story in compelling ways.
Creating a lasting impression on your prospects with your content is a challenging task for marketers, but if executed correctly can have a significant impact on your bottom line. The ROI of a positive brand experience is difficult to quantify. However, when you create an overwhelmingly positive and engaging impression at every touchpoint, your business stands a much better chance at success. Interactive content gives your brand an improved ability to quantify these positive experiences through deeper engagement
tracking and analytics.
Static PDFs are a black-hole for consumer data. And yet, this is still the format of choice for much of our marketing content. With the inability to see which parts of the PDF consumers are engaging with, marketers can only track singular bits of information like downloads or link clicks. Interactive content, however, enables you to see what parts of the content are resonating the most, which parts the least, and arms you with the information needed to optimize future marketing collateral.
Certain types of content provide more in-depth consumer insights than others. Interactive quizzes and calculators allow the user to provide information that returns a customized result. Additionally, that data can then be used to create more personalized experiences for those individuals. Interactive eBooks, infographics, and white papers can be tracked so you know exactly what content your viewers engaged with and how long they spent on specific portions of your piece. These analytics capabilities strengthen the potential and results of your marketing program. They give you insight into the what matters most to the market, and can help inform and optimize future business decisions.
Tracking
& Analytics
Interactive Content Stats
Learn More
Learn More
Conclusion
(section title here)?
With marketers producing content at a rate higher than any other time in history, creating stand-out content is critical to the success of your business. Interactive content serves to increase engagement and enhance an individual's experience with your brand at every touchpoint across the funnel. The better a prospect’s experience throughout their decision-making process, the better the possibility they ultimately decide on your solution over your competitors’.
MADE WITH LOVE IN
Interactive content is content that requires active engagement from its consumers. More than just a passive viewer, the individual becomes an
integral part of a dynamic, two-way experience.
Here are a few examples of how marketers
can apply interactivity in their landing pages:
1. Instead of presenting standard pricing information, provide an ROI calculator that generates unique results for each individual to broadcast the specific value they will receive with your solution.
2. Add an interactive quiz to a landing page in order to capture and retain a visitor’s attention, increasing their likelihood of completing the conversion action related to that experience.
3. Replace the landing page altogether by building interactive eBooks with an embedded conversion form, allowing individuals to unlock content that’s of interest to them as they navigate the experience.
What is
Interactive Content?
the quality and quantity of leads generated from content programs
Improve
web visitors for longer and improve site metrics like: time on site, bounce rates
and conversions.
Engage
brand awareness and build a stronger connection with a business's identity through branded experiences.
Increase
average number of business emails consumers reveive each day
140
The Radicati Group, Inc.
pieces of content encountered by the average social media user daily
285
Adweek
million pieces of content are shared online every day
27
Social Media Today
of marketers say interactive converting visitors.
70%
Demand Metric
of marketers say interactive content is effective at differentiating their brand. Just 55% indicate that static content is effective at differentiating.
88%
Business2Community
of marketers say interactive content is affective at educating buyers
93%
Demand Gen Report
of buyers prefer interactive, visual content that can be accessed on demand
91%
Demand Gen Report
E-Book
Quiz
CALCULATOR
E-Book
Quiz
CALCULATOR
Scroll Over Experience to interact
It’s no surprise that something labeled “interactive content” would be, well, interactive. By forcing consumers to take action in order to get the full experience, interactivity leads to improved dwell time, recall, and overall conversions. Additionally, with that layer of interactivity comes a treasure trove of engagement analytics from which we can gather insights into the impact our content is having with our target audiences.
The general outlook on the effect of interactive content is positive, with 91% of B2B buyers say they prefer interactive formats to static ones. In practice, interactive content experiences have seen conversion rates of 40%, versus the standard benchmarks of anywhere between 3.5-13%, depending on industry and solutions area.
Impact of Interactive
Get Started
with Interactive
Ready to start including interactive content in your landing page? Ceros enables marketers and designers to create unique interactive content experiences without traditional development or code. Easily add animations, interactions, or embeddable elements and quickly preview and publish experiences to include on existing landing pages - or to replace them altogether.
MADE WITH LOVE IN
Request a Demo
The Power
of Interactive
Landing Pages
Marketers have long relied on landing pages to drive demand for products, services, or to promote special offers. Think back on the last campaign you ran - it likely included a landing page somewhere in the mix to generate leads in exchange for a content offer, register webinar attendees, or capture subscribers to your blog or newsletter. However, even with all of the optimization tools at our disposal, many marketers are missing out on a powerful tool to help improve conversion rates of their landing pages: interactive content.
PRESENTS
Creating a lasting impression on your prospects with your content is a challenging task for marketers, but if executed correctly can have a significant impact on your bottom line. The ROI of a positive brand experience is difficult to quantify. However, when you create an overwhelmingly positive and engaging impression at every touchpoint, your business stands a much better chance at success. Interactive content gives your brand an improved ability to quantify these positive experiences through deeper engagement tracking and analytics.
Why Interactive?
It’s no surprise that something labeled “interactive content” would be, well, interactive. By forcing consumers to take action
in order to get the full experience, interactivity leads to improved dwell time, recall, and overall conversions. Additionally, with that layer of interactivity comes a treasure trove of engagement analytics from which we can gather insights into the impact
our content is having with our target audiences.
The general outlook on the effect of interactive content is
positive, with 91% of B2B buyers say they prefer interactive formats to static ones. In practice, interactive content
experiences have seen conversion rates of 40%, versus the
standard benchmarks of anywhere between 3.5-13%,
depending on industry and solutions area.
The Impact
of Interactive
Interactive Content Stats
Get Started
with Interactive
Ready to start including interactive content in your landing page?
Ceros enables marketers and designers to create unique interactive content experiences without traditional development or code. Easily add animations, interactions, or embeddable elements and quickly
preview and publish experiences to include on existing
landing pages - or to replace them altogether.
MADE WITH LOVE IN
Interactive content is content that requires active engagement from its consumers. More than just a passive viewer,
the individual becomes an integral part of a dynamic,
two-way experience. Here are a few examples of how
marketers can apply interactivity in their landing pages:
1. Instead of presenting standard pricing information, provide an ROI calculator that generates unique results for each individual to broadcast the specific value they will receive with your solution.
2. Add an interactive quiz to a landing page in order to capture and retain a visitor’s attention, increasing their likelihood of completing the conversion action related to that experience.
3. Replace the landing page altogether by building interactive eBooks with an embedded conversion form, allowing individuals to unlock content that’s of interest to them as they navigate the experience.
What is
Interactive Content?
the quality and quantity of leads generated from content programs
Improve
web visitors for longer and improve site metrics like: time on site, bounce rates
and conversions.
Engage
brand awareness and build a stronger connection with a business's identity through branded experiences.
Increase
average number of business emails consumers reveive each day
140
The Radicati Group, Inc.
pieces of content encountered by the average social media user daily
285
Adweek
million pieces of content are shared online every day
27
Social Media Today
of marketers say interactive converting visitors.
70%
Demand Metric
of marketers say interactive content is effective at differentiating their brand. Just 55% indicate that static content is effective at differentiating.
88%
Business2Community
of marketers say interactive content is affective at educating buyers
93%
Demand Gen Report
of buyers prefer interactive, visual content that can be accessed on demand
91%
Demand Gen Report
Get In Touch
Get In Touch
e-BOOK
Quiz
CALCULATOR
E-BOOK
Quiz
CALCULATOR
Scroll Over Experience to interact
Request a Demo
Request a Demo