Technological advancements have ensured universal access to development tools and services, leveling the playing field and enabling newcomers to match innovations from prior industry leaders. This paradigm shift has unearthed two major challenges that, going forward, marketers cannot ignore:
Companies can no longer differentiate on products and features alone
Consumers expect real-time, personalized experiences when making purchasing decisions
To meet these challenges head-on, marketers need to evolve the ways in which they craft, develop, and present their brand. But despite this need, they’re still producing digital content that’s indistinguishable from the competition. Static PDFs and 500-word blog posts flood search engines and email newsletters, while brands that craft truly creative digital experiences stand out from the crowd. How are these brands growing their digital brand and improving their overall marketing performance?
Consumer expectations have evolved and, with them, the entire marketing landscape.
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The Guide to Experiential Content
Introduction
What is Experiential Content?
Experience Matters
Getting Started with Experiential Content
The Future of Digital Marketing
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