2024
Lately, to say the least, the globe is rife with restrictions, constraints and a boatload of basically unfun moments. So it’s no wonder that us designers, marketers, art directors and creators at large are doing our part to loosen things up. We are pouring our creativity elixirs together to infuse 2024 with an emergency dose of optimism. We’re rewriting the rules this year with a fond sense of how things were, but a dedicated focus on experimenting new perspectives — we’re creating our own fun, and making sure everyone is included along the way.
VIsuAL TReND FoRECAsT
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UNLoCK CONTeNT
motion
ThANk YoU! CliCK tHE TAbS tO ExPLoRe:
Brought to you by Ceros, a cloud-based platform for interactive content creation, and Noun Project, the most diverse & extensive collection of icons and photos used by 10M people around the world.
BRIGHT AND BOLD
Illustrated Branding
NOSTALGIA
Aa
expressive type
Underdesigned
GREEN FUTURE
Home Sweet Hub
UX Upcycled
Psychedelic styles
inclusive content
tap the icons below to explore
CliCK tHE TAbS tO ExPLoRe:
Vibrant colors reflect a renewed optimism, and accessibility is no longer in the backseat. When choosing palettes contrast between the color of text vs. background, it is critical to ensure accessibility of your site and content for color blind and visually impaired users.
BriGhT & BoLd
homepage
Daniela Simona Temneanu from noun project
NOUNPROJECT.COM
jacob lund photography from noun project
Jacob Lund Photography from noun project
Brands are moving away from a Corporate Memphis vibe and the dominant clean, minimalist style. Rather, companies are shaping their branding with bold, energetic illustrations and exploring new styles such as collage, cutouts, and linework with bold colors.
ILLuSTrATeD BrANDing
"COOKIELAND" BY APARTMENT THERAPY FROM CEROS INSPIRE GALLERY
CEROS.COM
CASH APP STUDIO FROM CASHAPP
CASH.APP
GOLIATH ENTERTAINMENT
GOLIATH-ENTERTAINMENT.COM
MEOW MART FROM MAILCHIMP
meowmart.mailchimp.com
People turn to what they know for comfort when times feel uneasy, but it seems we can also feel nostalgic for an era we missed in real time. Photographs, illustrators and art directors are bringing the glossy sheen back through speckled airbrush textures, neon glows, glinting sparkles, distressed film and photo filter.
NOUGhTiEs NoStALgiA
photo by jacob lund photography from noun project
photo by Zamurovic Brothers from noun project
photo by Artem Varnitsin from noun project
photo by Aiyush Pachnanda from noun project
We’re done with the homogenized, neatly-defined, geometric sans-serifs that signaled ‘friendly tech’ for too long. Instead, creators are experimenting with aggressively-monumental, ornamentally-exaggerated typography. While this new crop of neo-gothic, blackletter-adjacent fonts may require readers to pause for longer to decipher their forms — we’ll call that a typographic-engagement metric ;) — their distinctive forms certainly stand out in a crowd.
ExPReSsiVE Type
plastic sans by unio
go to site
Cavantine by burntilldead
GO TO SITE
marsea by type factory co.
Ditching all the polish of overly-produced design to include glitches or mismatched type, or paring amorphic with basic geometric forms. Embracing the bold and blurring the line between intentional juxtaposition and happy accident.
UNDERDESIGNED by DESigN
decentralise
somersethouse.org.uk
dusen dusen home goods
dusendusen.com
PAARD PUSHFORWARD
PAARDPUSHFORWARD.NL
Sustainability has evolved way past the crunchy old farmer's market cliches. Art directors are visualizing eco-friendly lifestyles — such as a green space settings, reusable totes, biking rather than driving — across all sorts of campaigns. Not to mention, brands are getting more transparent about their carbon footprints. Audiences want to see sustainability as a norm, not an extra.
gReEn fUTuRe
photo by Alina Kholopova from noun project
The continued embrace of remote work means ‘at-home’ will continue as a central theme in daily life. Art directors are building campaigns around home office settings, shopping from home experiences and leisure at home to reflect the way many of us are living in 2024.
Home Sweet HuB
photo by noun project
photo by stefygutovska from noun project
photo by Jacob Lund Photography from noun project
photo by Jacob Lund Photography by noun project
photo by jacob Lund Photography from noun project
Web designers are looking back into the collective archives with fresh eyes. Reimagined elements from the past — scrolling ticker, bright RGB color combos, burst shapes and oversized buttons, to name a few — are gracing our screen in energetic new ways. In particular, small moments of motion are breathing new life into these throwback interactions.
ux UpCYClED
HATO STORE
hato.store
OMSOM
OMSOM.COM
notorious nooch co.
notoriousnooch.co
Swirly, twirly, trippy! Perhaps this is a reaction to big tech's hyper-accessible UX/UI approach or maybe a rebellion against two years of lock-downs and restrictions. Either way 1960s inspired psychedelic shapes, trippy typography and wavy gradients — think The Fillmore poster — is grooving into all types of design, branding and marketing campaigns.
PSyCHEDeLIC StyLeS
photo by Peter Evers from noun project
photo by peter evers from noun project
Everyone is invited to 2024. Of course that’s true, but Art Directors and designers are making sure their brands and campaigns welcome everyone by creating content focused on inclusivity — non-binary, older adults, people with disabilities, everyone. Seeing more diversity and inclusivity is important and valuable. So let’s continue working harder to make sure a world for everyone isn’t just a trend, but rather, is the present and the future we all live in.
InclusiVE CoNtenT
